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How do I get past, "Mail Chimp Error (254): "EMAIL" does not appear to be a valid merge field for this list"?

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In the Mail Chimp list, you're syncing with, check the list fields and merge tags. Make sure that there's only one field with the "EMAIL" merge tag:

 

 

Make sure the "EMAIL" field is FIRST!

If it's not first, under the "Settings" menu, click on "Show/Hide List Columns":

 

Then, drag "EMAIL" to the top of the list (might require Firefox):